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#Kindle matchbook price how to#
#Kindle matchbook price free#

I sell 8 to 15 times as many paperback books as e-books, and every month some of my Kindle purchases are through MatchBook. The more paperback books you well, the greater the chances of customers discovering and taking advantage of the MatchBook offer. One way to inspire more MatchBook sales is to learn some effective techniques to sell more paperback books.

#Kindle matchbook price how to#

How to Get the Most out of Kindle MatchBook If you would like to learn more about Kindle MatchBook, follow this link to the Kindle Direct Publishing (KDP) help page for MatchBook: The customer can then buy the Kindle edition at a special price.Įssentially, the MatchBook program provides an incentive to customers to buy both print and Kindle editions of the same book: Buy both editions and save. When a customer buys the print edition of the book from Amazon, that customer becomes eligible for the MatchBook offer. A promotional price is set for the MatchBook offer. The author or publisher can then choose to enroll the Kindle edition in the MatchBook program. Kindle MatchBook is a promotional tool available to authors who have both print and Kindle editions of the same book. Let me first back up and give an overview of what the Kindle MatchBook program is, then I’ll provide some concrete suggestions for how to take advantage of this promotional opportunity. (The same is true, by the way, regarding freebies and Countdown Deals: Effective promotional strategies help to get the most out of these tools simply running the promotion might turn out to be a dud, but effective marketing can yield significant results.) Rather, it means, just like almost everything else about selling books, you have to learn and apply effective marketing strategies to get the most out of the tool. This doesn’t mean that Kindle MatchBook is of little importance and can only add on rare sales.

#Kindle matchbook price free#

if your book happens to be free or on sale for a price lower than the MatchBook price, then the MatchBook offer won’t be shown).Īmong those few customers who do see the MatchBook offer, many won’t realize on their own how they could really benefit from it. You can only see the MatchBook offer on Kindle e-book’s product page in the following circumstances: (1) the book is participating in the MatchBook program (2) the customer has already bought the print edition from Amazon (3) the customer is presently logged in, using the same account used to purchase the print edition (4) the MatchBook offer is the lowest available price to the customer (e.g.There’s a little note about it on the right-hand side a ways down, overlooked by most customers. It’s not very visible on the paperback product page.

So if the customer was shopping for the Kindle edition, the customer will just buy the Kindle edition without even realizing that MatchBook was a possibility.

You can’t see the offer from the Kindle e-book’s product page (unless you’ve already bought the paperback edition).

Why not? Because most people aren’t going to see the offer, and many who do won’t fully realize how beneficial it can be. If the only thing you do with MatchBook is check that box to participate and select a MatchBook price, you probably won’t get much out of the program. Why not? Nothing really to lose, but you might generate a few extra sales.īut many authors aren’t getting as much out of this valuable marketing tool as they could be. (Scroll down to learn more about what MatchBook is and how to participate.)Īuthors who are eligible almost always check the box to enroll in the MatchBook program. through CreateSpace) and Kindle edition for the same book, you may be eligible to participate in the Kindle MatchBook program. Note: As of October, 2019, the Matchbook program has been canceled.